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Taipan Jakarta
Taipan is recognized as one of the most elegant Chinese Restaurant in Jakarta, part of the internationally renowned cuisine of Singapore Tung Lok Group.
Service
Rebranding Visual Identity & Layout
Client
Taipan Jakarta
Year
2019

We applied the original shape of Taipan logo, which is 3 Chinese Coins and added a new visual to improve the elegancy and heritage look.
We are focusing on the "Rebirth" concept by putting in a Chinese style Phoenix illustration, which have meaning of reborn.

Circling Phoenix
The usage of illustration, it depends on
the needs and surfaces.

Flying Phoenix
The usage of illustration, it depends on
the needs and surfaces.

Rebrand & Reborn
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